Blogs & Case Studies

The Man Who Broke BMW: The polarising genius of Chris Bangle
Jude . Jude .

The Man Who Broke BMW: The polarising genius of Chris Bangle

If you want to start a fight at a car meet, just mention the name Chris Bangle. As the first American to run the design department at BMW, Bangle didn't just tweak the headlights or modernise the grilles, he essentially set fire to the brand’s rulebook. During his era from 1992 to 2009, he dragged the entire automotive world into the 21st century.

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The New Renault Twingo: Retro Done Right
Jude . Jude .

The New Renault Twingo: Retro Done Right

In the world of product design, "retro-futurism" is often a trap. Designers frequently lean too hard into nostalgia, creating something that feels like a costume, or they go too far into the future, losing the "soul" of the original. However, Renault’s recent reveal of the 2026 Twingo is a masterclass in hitting the sweet spot.

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